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Webinar: Developing an Integrated Marketing Campaign for a Tourism Destination

Integrated marketing campaigns focus on a specific element and aggressively promote it across all channels. This one-hour webinar looks at how to design, implement, and measure an integrated marketing campaign for a tourism destination. We’ll look at what can be achieved through integrated campaigns, how to capture user-generated content, and how to gain traction in an online world where organic reach is increasingly difficult to obtain. The webinar will review different types of competitions, and it will examine the relationship between the “ask” and the “reward,” which destinations can offer entrants in competitions. This session will include a presentation by a featured lecturer, discussion of case studies, and time for Q&A.

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You'll Walk Away with

  • Knowledge about what makes an integrated marketing campaign successful
  • Best practices for developing engaging and shareable content

Ideal for

  • Anyone involved in marketing destinations
  • Marketing, advertising, and public relations professionals
NO open sections available for this course at the moment. Please check back next semester.