Global Public Relations Strategy and Execution Intensive
Relationships between corporations, government or nongovernmental agencies, nonprofits, small businesses, public relations firms, private consultants, and specific stakeholders are constantly changing. The interaction of global communication and economic dynamics with digital technologies requires monitoring and responding proactively or reactively—what’s now called “global public relations.” Today’s business decision-makers and management scholars know global relationships with stakeholders are key not only to improving the effectiveness of the management’s decision-making processes but also to ensuring achievement of their global business goals. Immerse yourself in the evolving global public relations conversation. Experience five intense and challenging days in New York City, the world’s capital of media and public relations. Two seasoned and highly experienced graduate-level professors conduct the classes, along with leading multinational agency and corporate practitioners from firms such as BNY Mellon, Burson-Marsteller, IBM, Edelman, General Electric, Ketchum, Morgan Stanley, Pfizer, and Roche. Public relations scholars from around the world in addition to distinguished graduate public relations alumni from Asia Pacific, Africa, Europe, and the Americas teach you what truly defines global public relations today and how it differs from traditional domestic practices.
You'll Walk Away with
- The ability to craft and implement public relations strategies at the global level
- Best practices for communicating internationally on behalf of governments, global organizations, and corporations
- Professionals with intermediate experience in global public relations
- Professionals with either intermediate or theoretical applied knowledge of public relations