This course teaches the practical research skills needed for fundraising. Gain an introduction to the assorted research tools, websites, and databases, and learn the basics of data mining, database screening, and moves management. Acquire the skills to obtain information on donors and other funding sources, within an ethical context. The course also covers developing targeted research strategies, summarizing research findings, and creating cultivation and solicitation plans. In addition, learn how to evaluate a prospect’s ability and inclination to give.
You'll Walk Away with
- Tools needed to evaluate prospective donors’ ability and inclination to give
- Knowledge of the basics of data mining, database screening, and moves management
- The practical research skills needed for fundraising