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Enhancing Fundraising Through Effective Cultivation

Special events and personal contacts with current or prospect donors are designed to develop strong person-to-person relationships that lead to charitable gifts, which ensure an organization’s fundraising success. Cultivation techniques are used to encourage current donors to continue their support, increase their giving, and introduce the organization’s mission to their own network. Effective cultivation captures donors’ and potential donors’ attention, builds relationships, explains the use of the charitable support, and tells of the organization’s success in carrying out its mission. In addition to special events and personal contacts, effective cultivation can be carried out through communication by mail, email, and social media. This course will focus entirely on how fundraisers can effectively interact with annual and major donors so they continue and upgrade their charitable commitments to a nonprofit.

More details

You'll Walk Away with

  • An understanding of the important role of cultivation
  • An assessment of how much of your fundraising time should be devoted to cultivation
  • New cultivation techniques to add to your fundraising program
  • Ideas for new special events and personal contacts with donors and prospects

Ideal for

  • Major donor officers
  • Annual fund officers
  • Planning giving officers
  • Development committee volunteers
  • Career changers interested in fundraising
NO open sections available for this course at the moment. Please check back next semester.