• Enrollment system is currently unavailable. We apologize for the inconvenience.┬áPlease try again later.

Advanced Techniques for Securing Annual Appeal Funding

The annual fund is the cornerstone of a strong fundraising program for nonprofit organizations of all sizes. Individuals provide 75 percent of the charitable funds given each year. This course will cover methods for securing annual funds from individuals, including the use of social media and technology to expand the outreach to new donors. Examine tools that help in understanding the effectiveness of the annual fund, such as the donor pyramid, the profile of the annual fund, and the annual fund gift range chart. Segmentation of the donor base will be reviewed, and techniques to secure gifts from lapsed donors, never donors, and current donors will be examined. This course will focus on acquisition of new donors and retention of current donors to insure a steady flow of private support.

More details

You'll Walk Away with

  • The knowledge to secure funding from individuals
  • The ability to cultivate new donors and to upgrade gifts from current donors
  • An understanding of how to segment the database and deliver effective messages
  • The ability to use social media to expand outreach to new and current donors
  • Knowledge of the right vehicle to use to ask for an annual gift

Ideal for

  • Annual fund officers
  • Volunteer board members
  • Development committee members
  • Career changers with interest in the nonprofit sector
NO open sections available for this course at the moment. Please check back next semester.