Turn research findings into business solutions. Whether you already are a market researcher or you want to conduct your own research studies, this introductory course will help you to deliver successful results. Learn how to recruit respondents, to field focus groups, to conduct surveys (online and offline), to moderate groups, to facilitate group exercises, and to design questionnaires. Delve into sampling theory, data analysis, and interpretation. Discuss how to present findings effectively. Develop business cases, gather secondary data, and design both qualitative (focus groups) and quantitative (surveys) research. This class is an excellent introduction to more specialized e-marketing research courses.
You'll Walk Away with
- The concepts and procedures necessary to be an effective marketing researcher
- The ability to conduct primary and secondary research activities that drive strategy and decision-making for the entire marketing process
- Professionals seeking to build a strong foundation for a career in marketing research
- Those interested in exploring the core concepts of marketing research