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Positioning and Brand Development

Competition drives performance at every corporate level. Whether for a small retail outlet, a service firm, or a dominant multinational corporation, strategic positioning and brand development are critical to commercial success. In this course, gain an understanding of how markets evolve and how well a product or service satisfies end-user demands. Dig deep into a brand’s DNA to understand what its components are and what brings it to life. Develop a plan that differentiates a product from the competition and fosters brand loyalty with the consumer base. Master the skills required to devise and implement strategies that build strong brands.

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You'll Walk Away with

  • An understanding of strategic positioning and development of a product or service
  • ​An overview of how to create a brand positioning strategy

Ideal for

  • Professionals who have some experience with product positioning and brand development
  • Professionals who have some knowledge of product positioning and brand development

1 section

  • Fall 2018
    • Section

      001
    • Semester

      Fall 2018
    • Date

      Oct 9 - Nov 27
    • Day

      Tuesday
    • Time

      6:00PM-8:30PM
      • In-Person
    • Format

      In-Person
      • In-Person
    • Sessions

      8
    • Faculty

      Cohn, Jeremy
    • Location

      Woolworth Building
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Closed

    • Section

      2
    • Semester

      Summer 2018
    • Date

      Jul 9 - Jul 30
    • Day

      M, Th
    • Time

      6:00PM-9:00PM
      • In-Person
    • Format

      In-Person
      • In-Person
    • Sessions

      7
    • Faculty

      Freedman, Hope
    • Location

      Midtown Center
    Tuition $690