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Digital Analytics

Effectively measuring digital marketing campaigns requires an excellent understanding of web analytics and email profile data, allowing you to track and analyze the behavior of customers, browsers, and nonresponders. Explore topics such as recency, frequency, and monetary (RFM) analysis; site usage; domains and URLs; keywords; search engine placement; and analytics software. Also, learn how to extract conclusions from abandoned shopping carts and how data is passed between applications.

More details

You'll Walk Away with

  • In-depth knowledge of web analytics and the application of data
  • The tools needed to effectively measure digital marketing campaigns

Ideal for

  • Professionals interested in building a strong foundation for a career in digital analytics
  • Those interested in exploring core concepts in digital analytics

1 section

  • Fall 2018
    • Section

      001
    • Semester

      Fall 2018
    • Date

      Oct 25 - Dec 20
    • Day

      Thursday
    • Time

      6:30PM-9:00PM
      • Online
    • Format

      Online
      • Online
    • Sessions

      8
    • Faculty

      Levy, Sarit
    • Location

      Instructor Led
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Closed

    • Section

      2
    • Semester

      Summer 2018
    • Date

      Jun 6 - Aug 1
    • Day

      Wednesday
    • Time

      6:30PM-9:00PM
      • Online
    • Format

      Online
      • Online
    • Sessions

      8
    • Faculty

      Levy, Sarit
    • Location

      Instructor Led
    Tuition $690
    • Section

      3
    • Semester

      Summer 2018
    • Date

      Jun 25 - Aug 13
    • Day

      Monday
    • Time

      6:30PM-9:00PM
      • Online
    • Format

      Online
      • Online
    • Sessions

      8
    • Faculty

      Drake, Rhonda
    • Location

      Instructor Led
    Tuition $690