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Digital Analytics

Effectively measuring digital marketing campaigns requires an excellent understanding of web analytics and email profile data, allowing you to track and analyze the behavior of customers, browsers, and nonresponders. Explore topics such as recency, frequency, and monetary (RFM) analysis; site usage; domains and URLs; keywords; search engine placement; and analytics software. Also, learn how to extract conclusions from abandoned shopping carts and how data is passed between applications.

More details

You'll Walk Away with

  • In-depth knowledge of web analytics and the application of data
  • The tools needed to effectively measure digital marketing campaigns

Ideal for

  • Professionals interested in building a strong foundation for a career in digital analytics
  • Those interested in exploring core concepts in digital analytics

2 sections

  • Spring 2018
    • Section

      002
    • Semester

      Spring 2018
    • Date

      Mar 5 - Mar 28
    • Day

      M, W
    • Time

      6:30PM-9:00PM
      • In-Person
    • Format

      In-Person
      • In-Person
    • Sessions

      8
    • Location

      Woolworth Building
    • Section

      003
    • Semester

      Spring 2018
    • Date

      Mar 20 - May 8
    • Day

      Self-Paced
    • Time

      Self-Paced
      • Online
    • Format

      Online
      • Online
    • Sessions

      N/A
    • Faculty

      Levy, Sarit
    • Location

      Self-Paced
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Closed

    • Section

      3
    • Semester

      Spring 2018
    • Date

      Feb 6 - Mar 1
    • Day

      Tu, Th
    • Time

      6:30PM-9:00PM
      • Online
    • Format

      Online
      • Online
    • Sessions

      8
    • Faculty

      Levy, Sarit
    • Location

      Instructor Led
    Tuition $690