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Search Engine Optimization

Become familiar with the history and terminology of search engine optimization (SEO), and gain hands-on experience launching SEO campaigns. Learn about on- and off-page SEO factors, including site structure, content optimization, user experience, search visibility, link building, social media, and mobile site optimization. Also, become proficient with the commonly used SEO tools so you are able to leverage them and to report on SEO metrics.

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You'll Walk Away with

  • Mastery of the tools and techniques of effective SEO marketing
  • The expertise to achieve impressive results through inbound marketing by applying SEO strategies
  • Familiarity with SEO history, landscape, and terminology
  • An understanding of different search algorithms
  • The skills to conduct an SEO audit of a website
  • The ability to use a variety of keyword research tools and content ideation methods
  • Techniques for developing content and for linking building strategies
  • An understanding of how SEO interrelates with other digital marketing tactics
  • Advanced strategies like content marketing, native advertising, and social ads, as well as an understanding of their impact on SEO
NO open sections available for this course at the moment. Please check back next semester.