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Measuring Marketing Campaigns Using Digital Analytics

This intermediate course further details how to effectively measure digital marketing campaigns. Identify the critical metrics needed to distinguish and maximize online and offline marketing campaigns. This course covers methods for tracking the impact of all sales channels and all elements of the marketing mix. It also introduces the fundamentals of working with dashboards and the three main digital analytics software packages: Omniture SiteCatalyst, Google Analytics, and IBM Coremetrics.

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You'll Walk Away with

  • The ability to identify the critical metrics needed to distinguish and maximize online and offline marketing campaigns
  • Tools and methods for tracking the impact of all sales channels and all elements of the marketing mix

Ideal for

  • Professionals interested in expanding upon their foundational knowledge in digital analytics
  • Professionals seeking to expand their digital analytics skill set

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