Branding and Marketing for Social Enterprises
This course is designed for beginning and experienced marketing, PR, and communications professionals who are seeking a greater understanding of how to effectively brand and market social organizations to gain lasting competitive advantage. Consumers, employees, vendors, suppliers, and all stakeholders want to be involved with social organizations whose brand can forge powerful relationships. Team-based project work, in-class instruction, and discussion sessions will serve to provide an overview of social entrepreneurship, industry trends, and best practices in branding and marketing related to cause marketing and corporate social responsibility.
You'll Walk Away with
- An ethical organizational vision, mission statement, and brand positioning statement that you created
- An understanding of the process involved in developing a cause-marketing campaign
- An overview of the social enterprise and corporate social responsibility sectors