Join the Integrated Marketing & Communications Department and host, Milos Bujisic, Clinical Associate Professor, as we discuss Consultant and Adjunct Instructor Thom Kennon's, new book The Bigger Leap: An Ethics of NextCapitalism.

Professor Kennon's book is the second in his Leaps project, which dives into the improbable possibilities for a more ethical world of businessing. Online participants will have an opportunity to post questions on Zoom.

About Thom Kennon

A veteran renegade from global Madison Avenue, Thom Kennon is a seasoned business, brand, and marketing consultant. As an author, ethicist, and agent provocateur of late capitalism, he challenges conventional thinking. He also serves as a practitioner adjunct, teaching that better business practices are the new form of marketing.

The Bigger Leap: An Ethics of NextCapitalism is the second of a trilogy, where Kennon ratchets up the pressure, the insights and potentials for imagining and enabling a more ethical world of businessing. Leveraging a wildly eclectic cast of writers, scientists, philosophers, technologists and iconoclastic culture makers Kennon surfaces cases from his own career and those from his far-ranging alternative research to develop a tool-kit of generative concepts and insights for building a better world in the place of the one he claims his "generation of business leaders broke."