Book Launch
Book Talk: “Make It in America” with Matthew Lee Sawyer

Join us for our virtual event Book Talk: "Make It in America," hosted by Interim Academic Director & Clinical Associate Professor Bahriye Goren. We are pleased to welcome author Matthew Lee Sawyer, NYU SPS Adjunct Instructor and Managing Director at Rocket Market Development, for a discussion on how international demographics can best conduct business in the United States. This and more can be found in his recent book Make It in America: How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets.

Register by Friday, December 2nd, 2022 by 12:00 PM EST. Zoom details will be available upon registration.

"Matthew Sawyer offers thoughtful advice for any business person looking to market and build their business in the United States. In this book he offers specific examples and a common sense approach to tackling the ever-changing U.S. marketplace. This book could be titled 'Start Here,' and you'd be wise to do so."

-Beth Comstock - Author of "Imagine It Forward" and former Vice Chair, GE

About the Book

The U.S. is the best market for business, as it has the biggest economy, wealthiest consumers, largest pool of investors, and a pro-business legal system. But foreign businesspeople and entrepreneurs often struggle with its complexity and oddities. The forthcoming book, Make It in America; How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets (Wiley), addresses these needs and helps Americans understand these challenges.

Based on extensive research and interviews with over 150 business leaders in 40 countries, this book provides valuable insights, useful tools, and practical advice on a wide range of topics, including how to finance, market products, manage legal and tax issues, protect intellectual property, work with Americans, and navigate the U.S. immigration system. It also includes more than a dozen case studies and lessons from businesses that tried to enter the U.S. market from every continent.

DATE DECEMBER 2, 2022
TIME 12PM-1PM EST
LOCATION Virtual
COST $Free
Contact sps.imc@nyu.edu
DATE DECEMBER 2, 2022
TIME 12PM-1PM EST
LOCATION Virtual
Contact sps.imc@nyu.edu
COST $Free

Join us for our virtual event Book Talk: "Make It in America," hosted by Interim Academic Director & Clinical Associate Professor Bahriye Goren. We are pleased to welcome author Matthew Lee Sawyer, NYU SPS Adjunct Instructor and Managing Director at Rocket Market Development, for a discussion on how international demographics can best conduct business in the United States. This and more can be found in his recent book Make It in America: How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets.

Register by Friday, December 2nd, 2022 by 12:00 PM EST. Zoom details will be available upon registration.

"Matthew Sawyer offers thoughtful advice for any business person looking to market and build their business in the United States. In this book he offers specific examples and a common sense approach to tackling the ever-changing U.S. marketplace. This book could be titled 'Start Here,' and you'd be wise to do so."

-Beth Comstock - Author of "Imagine It Forward" and former Vice Chair, GE

About the Book

The U.S. is the best market for business, as it has the biggest economy, wealthiest consumers, largest pool of investors, and a pro-business legal system. But foreign businesspeople and entrepreneurs often struggle with its complexity and oddities. The forthcoming book, Make It in America; How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets (Wiley), addresses these needs and helps Americans understand these challenges.

Based on extensive research and interviews with over 150 business leaders in 40 countries, this book provides valuable insights, useful tools, and practical advice on a wide range of topics, including how to finance, market products, manage legal and tax issues, protect intellectual property, work with Americans, and navigate the U.S. immigration system. It also includes more than a dozen case studies and lessons from businesses that tried to enter the U.S. market from every continent.