Career
Leading Global Growth Series: “Leading Global Communications at McDonald’s” with Michael Gonda

"Leading Global Communications at McDonald's" with Michael Gonda, Chief Communications Officer, McDonalds

We are delighted to invite you to another event in our series of conversations with leading global marketers and managers, around personal, professional and business growth, and particularly pleased to welcome Michael Gonda, Chief Communications Officer at McDonald's to our community at NYU SPS. Michael will be in discussion with George Benaroya, a faculty member in our MS Integrated Marketing program, and will answer Q&A from students and attendees.

Thursday, April 22nd, 2021

3:30PM EST-4:30PM EDT

Zoom Details Upon Registration

Register Here

How is McDonald's deploying the communication of its new "Accelerating the Arches" growth strategy?

As CCO for McDonald's, Mr. Gonda leads a team of integrated communicators to increase brand trust, advance corporate reputation, and build organizational clarity.

Last November, McDonald's unveiled a new growth strategy called Accelerating the Arches. It includes support for farming communities; the goal of sourcing 100% of guest packaging from renewable, recycled, or certified sources by 2025; donating millions of pounds of quality food from its supply chain and restaurants to neighbors in need, and reducing barriers to employment for over 2 million people worldwide.

Mr. Gonda's team plays a critical role in ensuring McDonald's purpose and values are translated to a contemporary language. He explains, "In the past, we knew what they were, but we needed to bring it from Shakespearean to modern-day English."

Participants are encouraged to submit questions in advance to george.benaroya@nyu.edu.

DATE APRIL 22, 2021
TIME 3:30PM-4:30PM EST
LOCATION Virtual
Contact sps.imc@nyu.edu
DATE APRIL 22, 2021
TIME 3:30PM-4:30PM EST
LOCATION Virtual
Contact sps.imc@nyu.edu

"Leading Global Communications at McDonald's" with Michael Gonda, Chief Communications Officer, McDonalds

We are delighted to invite you to another event in our series of conversations with leading global marketers and managers, around personal, professional and business growth, and particularly pleased to welcome Michael Gonda, Chief Communications Officer at McDonald's to our community at NYU SPS. Michael will be in discussion with George Benaroya, a faculty member in our MS Integrated Marketing program, and will answer Q&A from students and attendees.

Thursday, April 22nd, 2021

3:30PM EST-4:30PM EDT

Zoom Details Upon Registration

Register Here

How is McDonald's deploying the communication of its new "Accelerating the Arches" growth strategy?

As CCO for McDonald's, Mr. Gonda leads a team of integrated communicators to increase brand trust, advance corporate reputation, and build organizational clarity.

Last November, McDonald's unveiled a new growth strategy called Accelerating the Arches. It includes support for farming communities; the goal of sourcing 100% of guest packaging from renewable, recycled, or certified sources by 2025; donating millions of pounds of quality food from its supply chain and restaurants to neighbors in need, and reducing barriers to employment for over 2 million people worldwide.

Mr. Gonda's team plays a critical role in ensuring McDonald's purpose and values are translated to a contemporary language. He explains, "In the past, we knew what they were, but we needed to bring it from Shakespearean to modern-day English."

Participants are encouraged to submit questions in advance to george.benaroya@nyu.edu.