Adjunct Faculty
“Words on Fire: The Power of Incendiary Language and How to Confront It” with Fred Garcia

Please join us to welcome Fred Garcia, President of Logos Consulting - the crisis management and strategic communication firm - and adjunct instructor at NYU SPS.

About this Event:

Garcia will make a presentation about his new book "Words on Fire: The Power of Incendiary Language and How to Confront It" followed by a conversation with Integrated Marketing and Communications Academic Director, Michael Diamond with time for an open Q&A.

You can watch a previous discussion between Garcia and Diamond on communications and leadership more broadly, in the time of Covid-19, on our YouTube Channel here.

Event Details:
Thursday, July 16th, 2020
12:00pm-1:00pm
Online via Zoom. Details Upon Registration at https://bit.ly/WordsonFireNYU

About Fred: Helio Fred Garcia (known as Fred) is founder and president of the crisis management and strategic communication firm Logos Consulting Group and also heads its research, publishing, and executive education arm, the Logos Institute for Crisis Management and Executive Leadership. Fred is in his 32nd year on the New York University faculty, where he has received numerous awards for teaching excellence. He is an adjunct associate professor of management and communication in the MS in Public Relations and Corporate Communication program at NYU's School of Professional Studies, and an adjunct professor of management in the Stern School of Business Executive MBA program. At NYU, Fred teaches courses in crisis management, crisis communication, communication strategy, and communication ethics and law.


Fred has an active practice coaching and teaching senior executives on leadership communication. In addition, Garcia is an adjunct associate professor in the Professional Development & Leadership department of Columbia University's Fu Foundation School of Engineering and Applied Science, where he teaches MS and PhD students leadership, ethics, and crisis management.


For more than 35 years, Fred has personally coached more than 400 Fortune 500 CEOs, plus thousands of other high-profile individuals in other complex fields. His corporate clients include the largest U.S. and European banks and investment firms, the largest insurance companies, the top pharmaceutical and life sciences companies, hospitals, food and beverage manufacturing and marketing companies, advertising and professional service firms, and technology and software companies. He is the author of four prior books on communication, language, reputation, and trust.This event is not a statement of departmental values.

Notes From the Publisher, Radius Book Group: "Words on Fire is about the power of communication to do great harm, and how civic leaders and engaged citizens can hold leaders accountable to prevent such harm. Author Helio Fred Garcia focuses on the language President Trump uses that conditions an audience to accept, condone, and commit violence against a targeted group, rival, or critics.

The book includes a history of such rhetoric, and identifies a playbook consisting of twelve forms of communication that typically precede genocides and other acts of mass violence. The Nazis used all twelve; the Rwandan Hutu used ten. Trump uses all twelve. The language triggers lone wolves to commit violence. Since 9/11 the use of rhetoric that provokes violence has been known as "stochastic terrorism," a phrase that tends to confuse and that makes discussion difficult. The author suggests a more accessible name: lone-wolf whistle violence, on the model of "dog whistle" politics. The book draws on the most recent scholarship on lone wolves, their mindset, and what it takes to activate them to commit violence."

This event is presented by NYU School of Professional Studies, Department of Integrated Marketing and Communications.

Learn More at: https://www.sps.nyu.edu/homepage/academics/divisions-and-departments/division-of-programs-in-business/integrated-marketing.html

DATE JULY 16, 2020
TIME 12PM-1PM EST
LOCATION Virtual
AUDIENCE Open to the Public
Contact sps.imc@nyu.edu
DATE JULY 16, 2020
TIME 12PM-1PM EST
LOCATION Virtual
AUDIENCE Open to the Public
Contact sps.imc@nyu.edu

Please join us to welcome Fred Garcia, President of Logos Consulting - the crisis management and strategic communication firm - and adjunct instructor at NYU SPS.

About this Event:

Garcia will make a presentation about his new book "Words on Fire: The Power of Incendiary Language and How to Confront It" followed by a conversation with Integrated Marketing and Communications Academic Director, Michael Diamond with time for an open Q&A.

You can watch a previous discussion between Garcia and Diamond on communications and leadership more broadly, in the time of Covid-19, on our YouTube Channel here.

Event Details:
Thursday, July 16th, 2020
12:00pm-1:00pm
Online via Zoom. Details Upon Registration at https://bit.ly/WordsonFireNYU

About Fred: Helio Fred Garcia (known as Fred) is founder and president of the crisis management and strategic communication firm Logos Consulting Group and also heads its research, publishing, and executive education arm, the Logos Institute for Crisis Management and Executive Leadership. Fred is in his 32nd year on the New York University faculty, where he has received numerous awards for teaching excellence. He is an adjunct associate professor of management and communication in the MS in Public Relations and Corporate Communication program at NYU's School of Professional Studies, and an adjunct professor of management in the Stern School of Business Executive MBA program. At NYU, Fred teaches courses in crisis management, crisis communication, communication strategy, and communication ethics and law.


Fred has an active practice coaching and teaching senior executives on leadership communication. In addition, Garcia is an adjunct associate professor in the Professional Development & Leadership department of Columbia University's Fu Foundation School of Engineering and Applied Science, where he teaches MS and PhD students leadership, ethics, and crisis management.


For more than 35 years, Fred has personally coached more than 400 Fortune 500 CEOs, plus thousands of other high-profile individuals in other complex fields. His corporate clients include the largest U.S. and European banks and investment firms, the largest insurance companies, the top pharmaceutical and life sciences companies, hospitals, food and beverage manufacturing and marketing companies, advertising and professional service firms, and technology and software companies. He is the author of four prior books on communication, language, reputation, and trust.This event is not a statement of departmental values.

Notes From the Publisher, Radius Book Group: "Words on Fire is about the power of communication to do great harm, and how civic leaders and engaged citizens can hold leaders accountable to prevent such harm. Author Helio Fred Garcia focuses on the language President Trump uses that conditions an audience to accept, condone, and commit violence against a targeted group, rival, or critics.

The book includes a history of such rhetoric, and identifies a playbook consisting of twelve forms of communication that typically precede genocides and other acts of mass violence. The Nazis used all twelve; the Rwandan Hutu used ten. Trump uses all twelve. The language triggers lone wolves to commit violence. Since 9/11 the use of rhetoric that provokes violence has been known as "stochastic terrorism," a phrase that tends to confuse and that makes discussion difficult. The author suggests a more accessible name: lone-wolf whistle violence, on the model of "dog whistle" politics. The book draws on the most recent scholarship on lone wolves, their mindset, and what it takes to activate them to commit violence."

This event is presented by NYU School of Professional Studies, Department of Integrated Marketing and Communications.

Learn More at: https://www.sps.nyu.edu/homepage/academics/divisions-and-departments/division-of-programs-in-business/integrated-marketing.html