Professor: TBD
Schedule: Tuesdays, 6:10-8:40 p.m.
Credits: 3 credit course
The challenge:
JetBlue will task students with a specific marketing challenge, they are looking to implement for the 2020 fiscal year.
About the organization:
JetBlue Airways Corporation (NASDAQ: JBLU), stylized as JetBlue, is the sixth-largest airline in the United States. The company is headquartered in the Long Island City neighborhood of the New York City borough of Queens, with its main base at John F. Kennedy International Airport. JetBlue serves over 100 destinations in the U.S., Mexico, the Caribbean, Central America and South America.
