Professor: Jonathan Yi
Schedule: Monday, 6:20-8:50 p.m.
Location: Held at FCB offices, 100 W 33rd Street, New York, NY 10001
Credits: 3 credit course
The challenge:
FCB will put students to work on solving a specific marketing solution for one of their headline clients.
About the organization:
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on creating “Never Finished” campaign ideas for clients that reflect a deep understanding of a brand’s past, a respect for the present and an anticipation of future potential. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG).
