You've launched new products, developed competitive strategies, managed creative campaigns, and delivered the results... now it's time to elevate your own brand and reputation through an NYU executive master's degree. Prepare for new opportunities in strategic marketing and communications while building leadership skills for the C-Suite.
Offered by the NYU School of Professional Studies, a leader and innovator in workforce development and industry focused education, the 30-credit Executive Master's in Marketing and Strategic Communications was designed by senior-level professionals for marketing and PR executives "on the rise," who wish to advance or pivot in their marketing and PR careers. Developed and delivered by a globally recognized research and teaching university, this degree prepares you for the unprecedented changes occurring in these fields, affords invaluable networking opportunities, and provides the NYU competitive advantage that will position you for success.
Drive Growth Through Marketing & PR
Marketing and PR play a fundamental role in driving profitable and sustainable growth for companies and organizations. A key concern of many CEOs is the level of alignment among marketers and communicators with the broader goals of the business. The Executive Master’s in Marketing and Strategic Communications empowers you to leverage human insights, consumer behavior, competitive positioning, and well-crafted advertising and communications plans to secure and augment the overall health and growth of a business.
Advance Your Digital & Data Capabilities
The contemporary marketing and PR professional needs to know how to harness the impact of digital technology in re-shaping product and service experiences and the broad and deep scope of ‘omni-channel’ data generated from consumers, media channels, and e-commerce platforms. The Executive Master’s in Marketing and Strategic Communications will strengthen your understanding of these transformational developments and equip you with the strategic and managerial skills to apply these capabilities to your work in marketing and PR.
Expand Your Industry & Career Scope
The Executive Master’s in Marketing and Strategic Communications is focused on helping experienced marketing and PR professionals to elevate their career and path towards C-Suite responsibility and leadership roles. Through a focus on the broader business context for marketing and communications, and an engagement with senior leadership topics such as turnarounds or crisis management, students are coached and supported in their advancement. For those professionals who are interested in entering a new industry, specialized courses have been developed to explore opportunities to transition into new business domains such as fashion or healthcare.
PROFESSIONALLY FOCUSED CURRICULUM
FAST FACTS INFORMATION
Entry term(s): Spring 2023 • Credit requirements: 30 credits
Program Format: Executive Style: one 3-day in-person introductory immersion + weekly remote instruction and asynchronous content + 3 weekends (Friday afternoons and full-day Saturday) of in-person classes throughout the semester
Program Highlights: Cohort Model; Applied Professional Curriculum; Innovation Capstone course; Designed for executives in full-time positions
Employer Sponsorships: The Executive Master's in Marketing and Strategic Communications program provides applicants and admitted students a sample request for employer sponsorship, which can be used as a tool to have a conversation with your employer. Financial sponsorship is not required to apply or enroll in the program.
WHO SHOULD APPLY?
Accomplished and high caliber marketing and communications professionals with eight years of experience and responsibilities at the director or VP-level and above will benefit most from this degree program. Those who seek deeper knowledge and the leadership skills to: advance to the C-Suite, transition to working for larger brands or agencies, switch from one industry specialty to another or move from the agency to the client side, will find the course content offered invaluable in helping them to reach their professional goals and objectives.
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WHY EARN THIS DEGREE?
This executive-level degree program offers greater applied professional insights than an MBA. In addition, unlike other marketing and communications degrees, it builds your expertise in marketing and public relations, with an integrated approach that prepares you for traditional executive-level positions, as well as for emerging roles such as Chief Growth Officer or Chief Experience Officer. Through the Executive Master's you’ll gain the critical thinking and leadership skills needed to effectively drive business growth through the marketing and PR functions.
WHAT CAN I EXPECT?
Expect a stellar NYU education—one that leverages the program's location in NYC, while providing invaluable global insights. You’ll gain a deep understanding of the critical hard skills required for executive-level management of marketing and communications, including data science for informed decision-making, as well as soft skills such as negotiation and growth- orientation. Upon graduation, you’ll be prepared to assume roles, such as Chief Marketing Officer (CMO) or Chief Communications Officer (CCO).
WHO WILL TEACH ME?
Your professors are industry experts with deep practical and professional experiences, teaching alongside leading academics. They have designed a curriculum that will build the knowledge, skills, and abilities, that are critical for executives to think and act strategically in a complex and evolving marketing and communications environment. Their impeccable credentials, combined with their own years of experience in leadership roles will provide the insider's view that makes this degree so incredibly valuable.
Committing to an executive-level course of study takes energy, drive, and the desire to move ahead. We are more than happy to answer your questions and provide guidance on next steps. firstname.lastname@example.org
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