February 11, 2019

Jon Chang Made the 2019 Forbes List of “30 under 30” in Marketing and Advertising

NYUSPS Division of Applied Undergraduate Studies (DAUS) Adjunct Instructor Jon Chang recently made the 2019 Forbes list of “30 under 30” in Marketing and Advertising. Chang is a global product marketer at IBM Watson, working on product marketing strategy, positioning, messaging, and go-to-market plans. At DAUS, he teaches social media and web analytics.


Some of Chang’s most recent workfocuses on marketing trends for 2019. In a piece that was published by multiple IBM Watson employees, Chang identified some of the most exciting trends to look for in the coming year:


Marketer 4.0: Emergence of the tech-savvy “martecheter”

  1. Director of marketing data becomes the hottest new role
  2. AI and machine learning make hyper-personalization a reality
  3. Digital marketing agencies transform into “consulgencies”
  4. GDPR helps marketers to tighten up data hygiene and build more customer trust
  5. Agile marketing adoption accelerates, driving marketing outcomes and culture
  6. MarTech + AdTech finally together = the Holy Grail of Marketing
  7. Customer centricity will drive constant transformation
  8. In the emotion economy, purpose creates loyalty, demanding companies to answer: What have you done for others lately?


The wholly interactive piece provides digestible snippets of content that marketers can use to better understand where things are going and how the shifting dynamics of tech, data, and machine learning will combine with tried-and-true customer centricity and brand loyalty to create a marketing environment that is absolutely exhilarating. 


While many of these trends have been tackled individually in journals, trade magazines, and blogs, Chang and the IBM team bring it all together in a way that is flawless in its analysis, yet easily understandable for those of us who are trying to make sense of the brave new world of marketing. This new world offers so many new options and endless possibilities, while challenging us to make the tough decisions on which strategies will prove most effective for our specific target markets and audiences.


To read the predictions in their entirety, click below: