Patricia A Berry
Marketing and Public Relations
- BS, Fordham University
Patricia Berry, BS Marketing and MBA from Fordham University, NYU Adjunct Professor in the School of Professional Studies. Currently SVP, Group Planning Director at Harrison and Star. Patricia has built her career in advertising around understanding target audiences, mining for insights, studying behaviors, creating and positioning brands, and architecting portfolios at such venerable agencies as Harrison and Star, FCB, Lowe & Partners, Ammirati & Puris, and Backer Spielvogel Bates.
She has created high-impact integrated marketing campaigns across varied and numerous verticals: confection, financial services, HBA, telecom, toys, fast food, packaged goods, health insurance, pharma, tech, airlines.
Patricia is relentless in seeking out the human truth behind each marketing challenge. It’s through that truth that we create connections between brands and those we seek to influence.