Mark G Truss

Adjunct Instructor

Marketing and Public Relations

  • BBA, Hofstra University
Contact Info

Mark Truss oversees research, insights and brand intelligence at Wunderman Thompson. Mark and his team help brands uncover hidden truths about consumers, cultures and brands that drive engaging communications across a variety of media channels.

Mark is an active contributor within the research industry, writing for and speaking at events hosted by the Advertising Research Foundation, the 4A’s and the IAB, and lending his expertise to industry bodies such as the Market Research Council, the Ad Council’s Research Committee, Social Media Week and as a member of ESOMAR. Mark is also an Adjunct Professor at Columbia University and NYU teaching market research and consumer behavior to graduate students and is a board member of the ANA’s Educational Foundation (AEF) and the Advertising Research Foundation (ARF).

Mark’s work has been covered in numerous news outlets including Time, Newsweek, The Wall Street Journal, Buzzfeed, Ad Age, Adweek and Reader’s Digest, and has appeared on PBS’s Charlie Rose. In addition, Mark has been a guest speaker at corporate events for companies including Facebook, NBC Universal, and Scholastic, and a lecturer at numerous colleges and universities, including Miami Ad School, Villanova, Brandeis, Franklin & Marshall, Fordham University, Berkeley College, and Hofstra University.

Before joining Wunderman Thompson in 2002, Mark held the position Senior Vice President at market research companies The NPD Group and Ipsos. In his spare time, Mark plays lead guitar, sings and arranges for his band, The Outliers – a band of market researchers. You can catch the band playing at local NYC area venues.

Mar 01 2006

Article: - Volume 46 - March 2006

By Journal of Advertising Research