Yoram Greener

Yoram Greener is the founder of 11Impact, a Data Science & Technology company. In this role, he leads the agency’s data science platforms, technology integrations and advanced analytics practice. Mr. Greener has been at the forefront of new forms of media and commerce planning and buying audience identification and activation; leveraging diverse digital and offline data sources to craft effective and efficient  plans, centered on consumer behavior rather than traditional demographics.

Through JubaPlus, he has taken audience development activation and measurement to even greater levels by combining it with micro-targeting and customized messaging – ultimately delivering significantly better results for clients across various sectors. JubaPlus Data Science was recently acquired by Merkle, a Dentsu company.

Mr. Greener serves as an Adjunct Instructor for the Masters of Science degree program in Integrated Marketing at New York University. He has been a member of the university’s faculty since 2012, sharing his insights and expertise with the next generation of marketers.

Prior to Media Storm, Mr. Greener held various senior-level strategy and analytics positions at top agencies including Big Fuel Communications, Merkle, and MBS, among others, where he worked with key brands across the automotive, retail, CPG, media, financial services and pharmaceutical industries.
 
Mr. Greener holds BA degrees in both Economics and Statistics from Haifa University. He received an MBA in Marketing from Hofstra University.