1. Career Edge - NYU High School Summer Program

Destination Marketing: New York City

An estimated 67 million tourists were welcomed to New York City in 2019, the largest number in the city’s history. Tourism and hospitality organizations and stakeholders at local, city, state, and national levels play pivotal roles in developing, organizing, and implementing marketing activities that influence where, why, and how people travel. In this online course, you’ll discover how Manhattan’s hotels, museums, theaters, restaurants, and other businesses work together to attract travelers and deliver authentic and exciting experiences. Topics discussed will include “Think Global/Act Local,” how tourism strategies work in neighborhoods such as Greenwich Village, Chelsea and the Meatpacking District, and the impact of global events on local tourism. Through virtual site visits and guest lectures from industry professionals, you’ll get to know more about the role of each stakeholder in the tourism process and explore potential careers in this dynamic industry. This pre-college course is a great introduction to majors in hospitality, marketing, and business.

Ideal For

  • High school students who have completed grades 9, 10, or 11
  • High school students interested in a career in tourism and destination marketing

You'll Walk Away With

  • An understanding of the role of stakeholders in the tourism business and of the activities involved in marketing destinations to a global audience
  • An understanding of the importance of tourism to a city and as a transformative experience for travelers and the local community
  • A cohesive marketing campaign that you developed for a New York City neighborhood
  • An NYU transcript showing grade(s) earned upon completion of the course (Please note: No college credit or certificate of completion is granted for this course.)

Information Table

Students from around the world attend NYU summer programs, but only a college prep program like High School Academy provides the opportunity to explore both traditional and emerging career paths.

Projects and short assignments provide take-aways that prepare you for college classroom work, while demonstrating your newly acquired skills.

Career Edge Schedule


Application is now closed! We look forward to posting Summer 2023 information in early January 2023.

Application Requirements and Fees

For International Students

Resources and visa information for international students interested in studying abroad in NYC

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Admitted Students

Resources for students who have been admitted to the program

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