Where Sports and Society Meet
NYU Sports and Society seeks to identify the impacts of implicit bias at all levels of sport, inclusive of the players/athletes, coaches, managers, front office personnel, fans, and media broadcasters. Implicit bias refers to attitudes or stereotypes that affect our understanding, actions, and decisions in an unconscious manner, as opposed to biases held or endorsed on a conscious level (overt prejudice). Existing research suggests that most Americans do not believe we have a problem with racial or gender bias in America, while validated measurement tools demonstrate organizational behaviors and cultures that favor whites and males. NYU Sports and Society intends to identify the negative effects of implicit bias on women and minority groups in social, professional, and educational settings, and to help prescribe paths toward positive change.