48 Hours Before Super Bowl XLVIII: The Lasting Impact of Sports' Greatest Events
NYU Sports and Society, in cooperation with GlideSlope—management advisors focused solely on the business of global sport—explored the lasting impact of sports' greatest events on urban environments. A panel of top thought leaders in politics, security, media, law, ethics, and business critically deconstructed major sports events by asking: Are the benefits worth the costs?
Host cities spend years preparing for the Olympics, the World Cup, the Super Bowl and other mega events, as a means of enhancing their reputation and increasing financial prosperity. Major sports events provide jobs and promote tourism, but also can displace residents, disrupt daily routines, tax infrastructure, and pose serious health and security threats. When the games are over, and the fans and athletes have left, host cities often are transformed. How can we measure the success/failure of these infinitely nuanced events and the ways in which they change the urban landscape? At this lively debate, our powerhouse panel investigated the immense gains and drains of bidding on, preparing for, and then gauging their long-term impacts.
Moderator: Arthur R. Miller
Panelists: Lisa Baird , Gregory Ballard, Gregory Carey, Richard Florida, Kevin Hallinan, Constantine Kontokosta, Mary Pilon, David Rousseau