NEW YORK, February 20, 2018 – Thanks to a highly successful first-year run, the NYU School of Professional Studies (NYUSPS) Center for Publishing: Digital and Print Media and Publishers Weekly will again present the innovative PubTechConnect: Where Publishing and Innovation Intersect conference, featuring richer and even more relevant content. The conference will take place on March 6, 2018.
The conference will expand the conversation on using technology, inventive tactics, and smart strategies to boost publishing businesses and brands. Combining diverse programming with a strong focus on publishing education, PubTechConnect 2018 will present an even larger roster of thought leaders than last year, informing a range of important discussions.
Panelists include: Molly Barton, CEO and cofounder, Serial Box Publishing; Jeremy Caplan, expert on workplace digital effectiveness; David Cascino, founder and CEO, Thunderclap; Sam Dolnick, assistant editor, The New York Times; Marcy Drogin, president and founder, Maximum Films & Management; Kristin Fassler, vice president, director of marketing, Bantam Dell, Penguin Random House; Meredith Ferguson, managing director, TMI Strategy; Sara Fischer, media reporter, Axios; Anand Giridharadas, writer and on-air political commentator for NBC News and MSNBC; Sara Goodman, editorial director, Wednesday Books; Jessica Grose, editor in chief, Lenny; Jane Lee, senior manager of content and community, HarperCollins; Pamela Paul, editor, The New York Times Book Review; Callie Schweitzer, chief content officer, Thrive Global; Josh Stinchcomb, chief experience officer, Condé Nast; Peter Weingard, vice president and chief marketing officer, New York Public Radio; and more.
PubTechConnect 2018 will explore how publishers need to embrace innovation in all aspects of their business, including:
- Adopting digital technology and an experimental mindset to pivot and transform legacy companies
- Embracing the new content creators: Who they are and how they drive sales
- Improving creativity in the workforce through collaborative platforms and new productivity methods
- Implementing influencer and event marketing, branded content, and strategic partnerships in marketing books and other content
- Fostering new editorial voices and viewpoints
- Extending the digital story through emerging technologies
- Helping major authors create multiplatform brands through targeted alliances with entertainment companies
PubTechConnect will take place on Tuesday, March 6, 2018, from 9 a.m. - 5 p.m. at the NYU Kimmel Center, 60 Washington Square South (between Thompson Street and La Guardia Place), New York, NY.
For more information, tickets, and registration information, email info@PubTechConnect.com or visit https://www.publishersweekly.com/pw/event/item/4-pubtech-connect.html.
If you are a member of the press who wishes to cover the event, please contact Alka Gupta at firstname.lastname@example.org.
About the NYU School of Professional Studies Center for Publishing
The NYU School of Professional Studies (NYUSPS) Center for Publishing offers a range of innovative programs in publishing and digital media, including the MS in Publishing: Digital and Print Media, a 42-credit graduate program that prepares students for careers in books, and magazine and digital media; the Summer Publishing Institute (SPI), a six-week intensive for rising high school seniors, recent college graduates, and young professionals who are interested in entry-level careers in media and in executive education programs in New York City and abroad. For more information about the NYUSPS Center for Publishing, visit sps.nyu.edu/publishing.
About the NYU School of Professional Studies
Established in 1934, the NYU School of Professional Studies (sps.nyu.edu) is one of NYU’s several degree-granting schools and colleges, each with a unique academic profile. The reputation of the School of Professional Studies arises from its place as the NYU home for study and applied research related to key knowledge-based industries where the New York region leads globally. This is manifest in the School’s diverse graduate, undergraduate, and Professional Pathways programs in fields such as Accounting, Finance, and Law; Applied Health; Arts, Design, and Film; Creative Cities and Economic Development; English-Language Learning; Entrepreneurship; Fundraising and Grantmaking; Global Affairs; Hospitality and Tourism Management; Human Resource Management and Development; Languages and Humanities; Management and Systems; Marketing; Project Management; Public Relations and Corporate Communication; Publishing; Real Estate, Real Estate Development, and Construction Management; Sports Management, Media, and Business; Translation; and Writing.
More than 100 distinguished full-time faculty members collaborate with an exceptional cadre of practitioner/adjunct faculty members and lecturers to create a vibrant professional and academic environment that educates over 5,000 degree-seeking students from around the globe each year. In addition, the School fulfills the recurrent professional education needs of local, national, and international economies, as evidenced by nearly 28,000 Professional Pathways enrollments in Career Advancement Courses and Diploma Programs. The School’s community is enriched by more than 31,000 degree-holding alumni worldwide, many of whom serve as mentors, guest speakers, and advisory board members. For more information about the NYU School of Professional Studies, visit sps.nyu.edu.
About Publishers Weekly
Publishers Weekly is the international news platform of the book publishing industry. Founded in 1872 and published weekly since then, the magazine boasts 1.12 million Twitter followers, Facebook “likes” and other social media followers; publishes nine e-newsletters, BookLife (a website and monthly supplement), two blogs, a mobile edition, digital editions and apps; and features a thriving website that reaches 1 million unique visitors each month. Publishers Weekly is the signature brand of PWxyz LLC, a digital media assets company based in New York.