NYU-SCPS Marketing and Public Relations Department Requests Applications for Pro-Bono Public Relations Projects; May 20th Deadline

24th Annual PR Summer Intensive Students Will Craft Actual Campaigns for Chosen Nonprofits, Small Businesses

NEW YORK, May 14, 2013 -- The Marketing and Public Relations continuing education program at the NYU School of Continuing and Professional Studies (NYU-SCPS; www.scps.nyu.edu/marketing) today issued a call for applications for qualified New York City-based nonprofits and small businesses to participate in the Department's 24th Annual Public Relations Strategy and Execution Summer Intensive. Professors and students in the intensive will craft actual public relations plans and campaigns on a pro-bono basis that the selected small businesses and nonprofits can use to accomplish their organizational objectives.

The popular NYU-SCPS PR Strategy and Execution Summer Intensive, which runs from June 3 to June 8, is a one-week intensive workshop leading to a professional certificate. The Summer Intensive trains both nascent practitioners and career changers in the full range of public relations techniques, such as press kit writing and campaign planning.  Faculty members are experienced PR professionals, led by Adjunct Associate Professor of Communications Mel Ehrlich, a former senior executive at Hill & Knowlton and Grey Healthcare, and former senior consultant to Pfizer, Inc.

Each year, the Intensive selects one or more clients for whom the students build actual public relations proposals and/or campaigns.  Recent pro-bono clients include: Bed-Stuy Campaign Against Hunger, which operates NYC’s largest emergency food pantry, where clients are allowed to select fresh fruits, vegetables, and various food items according to their preference instead of receiving a pre-packaged pantry bag; Summit Academy Charter School bridges the gap between aspirations and realities by preparing 6th through 12th grade students to gain acceptance to, excel in and graduate from college by using three pillars of success: mastery of core subjects, character building, and community leadership; and ARR Health Technologies, Inc. is the owner and sole proprietor of LiceGuard® Brands USA and LiceGuard® Brands International.  LiceGuard is the only complete non-toxic lice detection-killing-prevention line on the market.

The work with the client is structured to approximate a real-world agency experience as closely as possible. It includes client meetings, follow-up conversations, and a final presentation of the proposal and/or campaign and press kit judged by a panel of PR professionals.

“This is a ‘win-win’ proposition for both the students and the clients,” said Renee Harris, assistant dean of the NYU-SCPS Division of Programs in Business.  “The students gain valuable perspective from working under pressure in an agency environment, developing new ideas, and determining new messaging to the media, while the clients obtain critical strategies and plans that can be executed with limited resources.”

To qualify as an NYU-SCPS PR Strategy and Execution Summer Intensive pro-bono client, applicants should be 501(c)(3) Not-For-Profit organizations and/or entrepreneurs or small businesses that have been in business for five or more years and have an organizational mission or objective that can be supported by a communications campaign that students can create during the Summer Intensive.

Organizations should submit their application by email to Charlotte Hunter, assistant director, at scps.marketing.pr@nyu.edu and must include:

  • a description of the organization;
  • existing marketing collaterals;
  • name and contact information (name, title, address, telephone, email address, website); and
  • a statement, in general terms, about the organization’s communications challenges and why it would like to participate in this program.

Deadline for submissions is Monday, May 20.  Assistant Dean Harris and other faculty leaders will review submissions and notify successful finalists shortly thereafter.  Selected clients must make themselves available for consultation with their assigned agency team throughout the week and must be available on June 3rd to present and meet with their team and on June 8th for the final presentation.

For more information about the Public Relations Strategy and Execution Summer Intensive, visit http://scps.nyu.edu/academics/course_detail.html?id=PRFD1-CE8123.

About the NYU School of Professional Studies

Established in 1934, the NYU School of Professional Studies (sps.nyu.edu) is one of NYU's several degree-granting schools and colleges, each with a unique academic profile. The reputation of the School of Professional Studies arises from its place as the NYU home for study and applied research related to key knowledge-based industries where the New York region leads globally. This is manifest in the School's diverse graduate, undergraduate, and Professional Pathways programs in fields such as Accounting, Finance, and Law; Applied Health; Arts, Design, and Film; Creative Cities and Economic Development; English-Language Learning; Entrepreneurship; Fundraising and Grantmaking; Global Affairs; Hospitality and Tourism Management; Human Resource Management and Development; Languages and Humanities; Management and Systems; Marketing; Project Management; Public Relations and Corporate Communication; Publishing; Real Estate, Real Estate Development, and Construction Management; Sports Management, Media, and Business; Translation; and Writing.

More than 100 distinguished full-time faculty members collaborate with an exceptional cadre of practitioner/adjunct faculty members and lecturers to create a vibrant professional and academic environment that educates over 5,000 degree-seeking students from around the globe each year. In addition, the School fulfills the recurrent professional education needs of local, national, and international economies, as evidenced by nearly 28,000 Professional Pathways enrollments in Career Advancement Courses and Diploma Programs. The School's community is enriched by more than 31,000 degree-holding alumni worldwide, many of whom serve as mentors, guest speakers, and advisory board members. For more information about the NYU School of Professional Studies, visit sps.nyu.edu.