NYU-SCPS to Receive Seven Awards at the University Professional & Continuing Education Association 2011 Annual Conference

Awards Recognize Higher Education Marketing Leadership

NEW YORK, April 6, 2011 - The New York University School of Continuing and Professional Studies (NYU-SCPS) Strategic Marketing and Communications (SMC) group will be recognized for marketing excellence at the University Professional & Continuing Education Association (UPCEA) 2011 Annual Conference, which will be held in Toronto, April 6-9. UPCEA bestows gold, silver, and bronze awards for Marketing and Publications and Strategic Marketing to institutions that exemplify excellence and best practices in the fields of professional and continuing education. This year, NYU-SCPS will receive seven awards – three gold, two silver, and two bronze.

“We are absolutely delighted to be recognized for our ability to produce strategic marketing and advertising campaigns that effectively promote our School and its many programs in a highly competitive, rapidly evolving marketplace,” said Dorothy Durkin, associate dean, NYU-SCPS. “We are particularly thrilled that our targeted, interactive ‘Word Cloud’ campaign, which showcases the industries we speak to and reflects the expertise of our programs, received high recognition.”

NYU-SCPS will receive gold awards for its Continuing Education Interactive Campaign, in the Interactive Media category; its Master’s Print Campaign, in the Print Ad category; and its Business Expandable Banner, in the Interactive Marketing: Banner Ads/Animated category. Winning in these three categories also will put NYU-SCPS in the running for the Best in Show award, which will be announced at the Conference.  

Silver awards will be presented for the School’s Master’s Interactive Campaign, in the Interactive Media category as well as for its Fall 2010 Master’s Postcards, in the Publications category.

Finally, NYU-SCPS will receive bronze awards for its Fall 2010 Continuing Education Campaign in the Broadcast Advertising: Radio category and its Summer Publishing Institute’s blog, poster, and booklet in the Publications Campaign category. 

“Our entire School community is proud of the excellent work produced by our Strategic Marketing and Communications team,” said Robert Lapiner, dean of NYU-SCPS. “Under the expert and innovative leadership of Dorothy Durkin, we’ve long been recognized within the higher educational community for our pioneering and innovative use of marketing for establishing our brand identity, promoting our educational programs, and reaching expanding students markets.  These awards reaffirm the importance and the quality of our efforts.”

UPCEA recognizes its members’ outstanding contributions to the Association and to the field, as well as their achievements in innovative programming, marketing and promotion, community outreach and services, and research and development.

About the NYU School of Professional Studies

Established in 1934, the NYU School of Professional Studies (sps.nyu.edu) is one of NYU's several degree-granting schools and colleges, each with a unique academic profile. The reputation of the School of Professional Studies arises from its place as the NYU home for study and applied research related to key knowledge-based industries where the New York region leads globally. This is manifest in the School's diverse graduate, undergraduate, and Professional Pathways programs in fields such as Accounting, Finance, and Law; Applied Health; Arts, Design, and Film; Creative Cities and Economic Development; English-Language Learning; Entrepreneurship; Fundraising and Grantmaking; Global Affairs; Hospitality and Tourism Management; Human Resource Management and Development; Languages and Humanities; Management and Systems; Marketing; Project Management; Public Relations and Corporate Communication; Publishing; Real Estate, Real Estate Development, and Construction Management; Sports Management, Media, and Business; Translation; and Writing.

More than 100 distinguished full-time faculty members collaborate with an exceptional cadre of practitioner/adjunct faculty members and lecturers to create a vibrant professional and academic environment that educates over 5,000 degree-seeking students from around the globe each year. In addition, the School fulfills the recurrent professional education needs of local, national, and international economies, as evidenced by nearly 28,000 Professional Pathways enrollments in Career Advancement Courses and Diploma Programs. The School's community is enriched by more than 31,000 degree-holding alumni worldwide, many of whom serve as mentors, guest speakers, and advisory board members. For more information about the NYU School of Professional Studies, visit sps.nyu.edu.