NYU-SCPS Professor Marj Kalter Honored by Direct Marketing Association

Director of Integrated Marketing Program at NYU-SCPS to Receive Educational Leadership Award October 9

NEW YORK, September 30, 2010 - The New York University School of Continuing and Professional Studies announced today that Marjorie Kalter, academic program director and clinical professor, graduate program in Integrated Marketing, will be awarded the Edward N. Mayer, Jr. Educational Leadership award in October 2010 at the Direct Marketing Association's Annual Conference in San Francisco, California.

The award presentation takes place at the Direct Marketing Educational Foundation's annual awards dinner, which is held during the Direct Marketing Association Conference on October 9.  The audience, typically about 400 attendees, includes senior-level marketers and professors.

 “Leading and teaching in the graduate program in Integrated Marketing at NYU-SCPS is gratifying because we are preparing the next generation of marketing leaders,” said Kalter. “This honor is especially gratifying, as a past recipient of the award was my mentor, Lester Wunderman.”

Kalter joined NYU in 2001 from Columbia University and teaches competitive strategy and entrepreneurship. She was executive vice president and account managing director at advertising agency Wunderman (WPP Group), in New York and Paris, leading integrated marketing programs for American Express, AT&T, Groupe Danone, Kraft, and Air France. In 2004, Kalter was awarded the Direct Marketing Educational Foundation’s Outstanding Educator award. A member of the board of directors for the Direct Marketing Educational Foundation and the Direct Marketing Association’s ECHO Committee, she is chairman of the DMA Hall of Fame Committee and a frequent speaker at marketing conferences on the convergence of digital and direct marketing and brand advertising.

About the NYU School of Professional Studies

Established in 1934, the NYU School of Professional Studies (sps.nyu.edu) is one of NYU's several degree-granting schools and colleges, each with a unique academic profile. The reputation of the School of Professional Studies arises from its place as the NYU home for study and applied research related to key knowledge-based industries where the New York region leads globally. This is manifest in the School's diverse graduate, undergraduate, and Professional Pathways programs in fields such as Accounting, Finance, and Law; Applied Health; Arts, Design, and Film; Creative Cities and Economic Development; English-Language Learning; Entrepreneurship; Fundraising and Grantmaking; Global Affairs; Hospitality and Tourism Management; Human Resource Management and Development; Languages and Humanities; Management and Systems; Marketing; Project Management; Public Relations and Corporate Communication; Publishing; Real Estate, Real Estate Development, and Construction Management; Sports Management, Media, and Business; Translation; and Writing.

More than 100 distinguished full-time faculty members collaborate with an exceptional cadre of practitioner/adjunct faculty members and lecturers to create a vibrant professional and academic environment that educates over 5,000 degree-seeking students from around the globe each year. In addition, the School fulfills the recurrent professional education needs of local, national, and international economies, as evidenced by nearly 28,000 Professional Pathways enrollments in Career Advancement Courses and Diploma Programs. The School's community is enriched by more than 31,000 degree-holding alumni worldwide, many of whom serve as mentors, guest speakers, and advisory board members. For more information about the NYU School of Professional Studies, visit sps.nyu.edu.