NEW YORK, NY - April 20, 2010 - With approximately 37 million users, the iPhone (and its app-enabled cousin, the iPod Touch) has created a vast marketplace for mobile applications; that marketplace is expected to boom with the recent release of the iPad, which moved approximately 500,000 units in its first weekend of sales in March. As businesses look to profit from this growing market, the New York University School of Continuing and Professional Studies (www.scps.nyu.edu) today announced a new Professional Certificate in iPhone and iPad Applications.
The program, which begins in the fall 2010 semester, will consist of five courses, which can be completed in two semesters. These include three required classes in basic and advanced iPhone/iPad app development and in mobile Web site development, and two elective classes, which can be chosen from such topic areas as enterprise apps, wireless marketing, visual app design, mobile media management and mobile Web strategy. The program is offered by the NYU-SCPS program in information technology, complemented with classes from the school’s marketing, graphic communications management and technology, and design and digital arts programs.
“The iPhone, iPad and other smartphones are increasingly important endpoint devices for data access and data management at both the organizational and individual level,” said Israel Moskowitz, chair and clinical assistant professor of management and information technology programs for the NYU-SCPS Division of Programs in Business.
“There is a tremendous business opportunity here for developers who can create effective, attractive, and efficient apps. Our certificate program will teach the design, programming, marketing and management skills necessary to make the most of the Apple mobile platform and other similar platforms.”
The business press has estimated the app-sales market to range between $250 million and $2.4 billion annually, and it is expected to grow in 2010. Currently, 1,600 of the approximately 35,000 apps available through iTunes are business-centric, but many business users have expressed interest in downloading business tools onto their iPhones. The click-through rate on advertisements on many free apps has been reported as five times higher than click-through rates on the Internet.
Registration can be completed online at http://www.scps.nyu.edu and will begin in July 2010.
Students looking to get an early start can apply now for a summer session courses in “iPhone/iPad App Development” (Course # X52.9236) and “Creating Websites for Mobile Devices” (Course # X52.9786). Student questions regarding the certificate program can be directed to the Department of Management and Information Technology Programs (tel. 212-992-3664) or firstname.lastname@example.org.