NYU's PR Program Named Country's Best

NYU-SCPS Wins at 2009 PRWeek Awards

NEW YORK, March 16, 2009 - PRWeek magazine gave its inaugural "PR Education Program of the Year" award this year to the Master of Science in Public Relations and Corporate Communications program at the New York University School of Continuing and Professional Studies (NYU-SCPS).  

Hailing the School’s four-year old graduate public relations program as being the best of its kind, the PRWeek award judges—all industry professionals— commended NYU-SCPS for its rigorous, practice-based curriculum and faculty of nearly 30 leading PR practitioners.PRWeek’s education award, which “recognizes achievement in lesson plans that educate the next crop of PR professionals,” was awarded to NYU-SCPS based on “the ability of its professors to use both real-world case studies and instructive scenarios to educate students about new media, media relations, crisis communications, and other tactics,” they wrote in the award citation.

The award was presented at a gala event at Tavern on the Green in New York on March 5, 2009.  It was generously sponsored by Padilla Speer Beardsley, a PR firm based in Minneapolis and New York. 

“We are incredibly proud to have been awarded one of the preeminent public relations industry awards for our program here at NYU-SCPS,” said John Doorley, academic program director and clinical assistant professor for the NYU-SCPS graduate program in public relations and corporate communications. 
Divisional Dean Anthony Davidson of the NYU-SCPS Division of Programs in Business added,”This award from PRWeek is a great honor and affirms the solid academic reputation our master’s in public relations program already holds in its industry, after just four years since its launch. The program is emblematic of the types of professionally-focused, practice-oriented graduate education offered at NYU-SCPS and that is in ever greater demand by working professionals.”

The accredited program features faculty that have written books including The Practice of Public Relations (Fraser Seitel), How to Manage Your Global Reputation (Michael Morley), and Reputation Management (John Doorley and Helio Fred Garcia). Its academically rigorous coursework includes core classes on writing, history, and media relations; more in-depth concentration courses for the specific PR and corporate communications tracks; studies on law and ethics; and a Capstone program where students prepare a researched report on an issue in PR and communications. 
The program stresses a practitioner-oriented curriculum and ethical behavior, working with students so they can gain a solid grasp of the key elements of the PR industry and, once professionally involved, work to elevate the ethical and professional standards of PR. Twice a year, the program organizes and hosts the Public Relations Master Practitioner Series where professionals speak on key issues facing the industry. Past topics include “The Golden Age of PR: Effective Use of Public Relations” and “The Growing Role of Social Media in Elections.”
“Awards, work, faculty, [and] practical experience make this a winner,” said one judge. 

Students work in teams to meet real challenges from clients. NYU's location comes into play as the school engages such local clients as the American Ballet Theatre, UN Global Compact, NBC Universal, Kiehl's, and the Tribeca Film Festival.
Outside pros are also involved with NYU's program, adding another level of support from the industry. MS&L annually donates $2,500 for professional development activities to the program's student organization, PR League. Representatives from companies including Ketchum, Edelman, Johnson & Johnson, Food Lion, and Publicis PR Group all serve as faculty members. 

“The program is a key link to the PR industry,” said one judge, while another called it “an example for others to follow.”

The PRWeek Awards are recognized as one of the industry's highest accolades given annually to the best corporate, nonprofit and agency teams, as well as the campaigns they produce. This year, “PR Education Program of the Year” was added as a category for the first time. The awards honor best practices and creative excellence in public relations programming.

About the NYU School of Professional Studies

Established in 1934, the NYU School of Professional Studies (sps.nyu.edu) is one of NYU's several degree-granting schools and colleges, each with a unique academic profile. The reputation of the School of Professional Studies arises from its place as the NYU home for study and applied research related to key knowledge-based industries where the New York region leads globally. This is manifest in the School's diverse graduate, undergraduate, and Professional Pathways programs in fields such as Accounting, Finance, and Law; Applied Health; Arts, Design, and Film; Creative Cities and Economic Development; English-Language Learning; Entrepreneurship; Fundraising and Grantmaking; Global Affairs; Hospitality and Tourism Management; Human Resource Management and Development; Languages and Humanities; Management and Systems; Marketing; Project Management; Public Relations and Corporate Communication; Publishing; Real Estate, Real Estate Development, and Construction Management; Sports Management, Media, and Business; Translation; and Writing.

More than 100 distinguished full-time faculty members collaborate with an exceptional cadre of practitioner/adjunct faculty members and lecturers to create a vibrant professional and academic environment that educates over 5,000 degree-seeking students from around the globe each year. In addition, the School fulfills the recurrent professional education needs of local, national, and international economies, as evidenced by nearly 28,000 Professional Pathways enrollments in Career Advancement Courses and Diploma Programs. The School's community is enriched by more than 31,000 degree-holding alumni worldwide, many of whom serve as mentors, guest speakers, and advisory board members. For more information about the NYU School of Professional Studies, visit sps.nyu.edu.